What is PVD?

Our plating is applied through a high quality, environmentally friendly process known as PVD which makes it 10 times stronger than traditional gold plating and guarantees the colour will not fade. This means you can swim in it and gym in it.

Physical Vapor Deposition (PVD) coating involves vaporising a material in a vacuum environment. This material is then deposited as a thin layer onto another surface. In our case, this involves 14k recycled gold or silver on to stainless steel. It is a technique widely used by jewellery and watch brands like Tag Heuer and even Chanel due to it’s surperior quality over gold plating. On top of this, PVD coating is considered environmentally friendly because it produces fewer harmful by-products compared to traditional plating methods.

Because of the use of technology, materials and equipment needed, PVD is a more expensive process than simply gold plating but our philosophy is not to add the marks-ups usually associated with the jewellery industry so we keep our prices affordable.